GoVenture World User Guide

About GoVenture World

GoVenture World is a global business simulation. You will launch and operate businesses while competing and collaborating with other players around the world.

Always On

GoVenture World is a perpetual virtual world. Your business is always on and always evolving, even when you are not logged into the game.

Flexible

Play as little as a few minutes every few days, or dive deep several times a day. It’s up to you. Use a computer, mobile device, or email to manage your business.

Realistic

GoVenture World is pure business. It is not based in fantasy or combat. Your business is virtual, but your experience is so real that you will want to add it to your personal resume.

Fun

Compete and collaborate with others around the world. Play mini-games that directly contribute to your overall business success.

Educational

Gain entrepreneurship, business, finance, communication, negotiation, organizational, critical thinking, and other important skills that will help you achieve success in your life. Special features for instructors and students are also available.

Easy & Deep

Easy to start and easy to play, yet deep in its gameplay. Business types include manufacturing, retail, ad agency, legal, and investment bank (with more to come). Start one or more business types in one or more industries.

Accommodating

Ease into the game with simple step-by-step tutorials. You do not have to directly communicate with other players unless and until you want to. Your personal information remains private - choose to share as little or as much as you like.

Free

Free subscription options allow you to play at no cost. If you want to dive deeper, additional features and options are available at a low cost.

Summary of Gameplay

In GoVenture World, manufacturing businesses create products and sell them to retail businesses. Retail businesses purchase products from manufacturers and sell them to simulated consumers.

When you start your first business, you can choose to be a manufacturer or a retailer. Later, you can start other types of businesses. You can negotiate buy and sell agreements directly with other players, or trade on the open markets. As you run your business, you can purchase useful services from other business types, including Law Firms, Ad Agencies, and Investment Banks, which are managed by other players.

Law Firms trademark your business name, mediate disputes between you and other businesses, file and defend lawsuits, and act as financial escrow agents and bankruptcy trustees.

Ad Agencies conduct marketing for your company, including email campaigns and banner and video advertising.

Investment Banks help you raise money by issuing loans, floating bonds, or underwriting your stock issue.

As you grow your money, you can use it to start new businesses or build a personal investment portfolio by buying stocks, bonds, and issuing loans to other players.

Businesses are located in specific countries and regions on the GoVenture World map. Countries vary by population, consumer demographics and psychographics. Countries also vary by government income tax and duty rates, and general business operation costs. You can lobby government to change your rates.

Time advances approximately 12 times faster than in the real world. One year in GoVenture World takes one month to play in the real world. One day in GoVenture World is 2 hours in the real world.

Game Tutorial

Launch Tutorial

Your Objective

Your objective in GoVenture World is to start and manage one or more businesses. Your success is measured by these four factors:

  1. Equity
    Equity is the sum of the profits you make by running one or more businesses. Equity also includes any dividends or interest received from investments you make in the stocks and bonds issued by other businesses, as well as any change in value of those stocks and bonds when you sell them (called capital gains).
  2. Business Experience (bxp)
    You earn business experience points (bxp) by taking action and accomplishing objectives. You will earn bxp as you play. Once you earn bxp, it's yours forever because you cannot lose or spend bxp. Some actions will require that you have a minimum amount of bxp, so you will want to earn as much bxp as you can.
  3. Rating
    Rating is a score that you are assigned based upon your equity, bxp, and cash. A high rating indicates that you are financially successful and have been actively playing GoVenture World. A low rating may mean that you are a startup and/or not financially successful. Rating is a score from 0 to 100% and is calculated as follows: 40% bxp + 40% EQUITY + 20% CASH. The values for bxp, EQUITY, and CASH are normalized based upon how a player compares to all other players in GoVenture World, where the highest value is assigned a score of 100%.
  4. Reputation
    How you interact with other business owners (players) affects your reputation. If you communicate clearly and do business honestly, you will build a positive reputation and more people will want to do business with you.

Gameplay Details

Starting Up

  1. Create an account with your own username and password. Use this login to access the game from one or more computers or mobile devices. You may not create and/or control more than one GoVenture World account. When creating your account, you must use your real name and information, but you can keep this information hidden from other players - see Privacy
  2. Start a new business - choose manufacturing or retail. You are provided enough money to launch this first new business with enough working capital to run it for several months (GT) before you have to start generating revenue and profit.
  3. Choose a location for your business. Retail businesses can only serve customers within a certain distance from their location. Manufacturing businesses can sell products anywhere in the world, but will be impacted by manufacturing costs, shipping, and duties. Service businesses (such as Law Firms, Ad Agencies, Investment Banks) can only serve businesses in their native country. If there are no service businesses in your country, you will be allowed to engage with service businesses in nearby countries, within a certain distance.
  4. Follow the in-game tutorial.

↑ Back to top

Currency

Monetary currency in GoVenture World is called g money. g money is like dollars, pounds, euros, yen, pesos, etc. but it is a fictitious currency. g money is used to for all financial transactions and ultimately represents your financial success in the game.

  • The symbol for g money is g (always lowercase)
  • g is used to prefix financial amounts, such as: g400 g1 g45
  • g money is always in round numbers (no decimal values or periods).
  • Commas are used to separate thousands, such as: g300,000

↑ Back to top

Holding Company

When you create your account in GoVenture World, you are creating a Holding Company. A Holding Company is a business under which all of your operating businesses will fall. The Holding Company controls your cash and all of your businesses. You are the Holding Company.

You must name your Holding Company. This is the name that will represent you and all your businesses. Your next step is to create a new Operating Business, which is a wholly-owned subsidiary of your Holding Company. Your first business must be either a Manufacturing or Retail business. You must always operate one of these businesses, but later you can also start any number of new businesses of any type that are available.

Features of a Holding Company:

  • You may open and close other businesses, but you cannot open or close your Holding Company. Your Holding Company and your GoVenture World account are the same.
  • Any loans you may incur will be assigned to your Holding Company, not with your individual Operating Businesses.
  • Lawsuits are with your Holding Company, not to your Operating Businesses.
  • Stocks and bonds purchased will be held by your Holding Company, not by your Operating Businesses.
  • Issuing stocks and bonds will be by the Holding Company, not by your Operating Businesses.
  • Trademarks are associated with Holding Company names.

↑ Back to top

Business Name

You must choose a name for your Holding Company. This name will represent you in GoVenture World.

  • You must also choose names for your individual Operating Businesses.
  • Each of your businesses can have similar or very different names.
  • All business names will be prefixed with your Holding Company name. This keeps your Holding Company name visible at all times and makes it easy for players to identify which Holding Company owns which business. Example Holding Company Name: Ford. Example Retail Business Name: AutoWorld This is how this Operating Business name will appear: Ford-AutoWorld

You may also choose to protect your Holding Company name by registering it as a Trademark.

↑ Back to top

Location

Choosing a location for your operating business is an important decision. Each country has different market demand, business operating costs, shipping costs, and import duties.

A Retail Business can only sell to consumers in the country in which it is located.

Example:

A Retail Business in Canada can only sell to consumers in Canada.

Manufacturing Businesses can sell to retail businesses anywhere in the world.

Example:

Cars manufactured in Canada can be sold to retailers in the USA and Australia.

↑ Back to top

Manufacturing Business

  • Manufacturing Businesses produce products and sell them to Retail Businesses.
  • A Manufacturing Business can only manufacture one type of product.
  • Manufacturing a product requires raw materials. There is an endless supply of raw materials, but costs vary by country.
  • There are three actions you need to make when manufacturing product:
    • Choose the number of units to manufacture. To start manufacturing, issue a Production Order for a set quantity and then watch your products being made on the manufacturing line. It might take minutes, hours, or days for your Production Order to be completed. As each unit is completed, it will be added to your inventory. Inventory is then ready to sell.
    • Invest in Research and Development to improve the Features of your product. (Features are not described in the game, they are just bundled together using the term "Features".)
    • Invest in Manufacturing to improve the Quality of your product. The more you invest, the higher the Quality.
  • Consumers will purchase products based on Features, Quality, and other factors.
  • To invest in Research and Development (R&D) and improve the Features of your product, you can add R&D Stations. A Station may have a one-time Setup Cost associated with adding it to your manufacturing line. Once a Station is added, you can turn it OFF or ON at any time at no additional cost. A Station may also have a Cost Per Product, which means that while this Station is ON, the cost to manufacture a product will increase.
  • To invest in Manufacturing Quality and improve the Quality of your product, you can add Quality Stations. A Station may have a one-time Setup Cost associated with adding it to your manufacturing line. Once a Station is added, you can turn it OFF or ON at any time at no additional cost. A Station may also have a Cost Per Product, which means that while this Station is ON, the cost to manufacture a product will increase.
  • Products are assigned a score for Features and a score for Quality. The Features score is determined by the R&D Stations turned ON during the manufacturing of the products. The Quality score is determined by the Manufacturing Stations turned ON during the the manufacturing of the products. The Features and Quality scores are then adjusted based on the average of the total products a Manufacturing Business has in inventory (including inventory currently listed on the Open Market and inventory that is sold but not yet shipped).
  • When products are sold by a Manufacturing Business to a Retail Business, the group (or lot) of cars sold at that time will keep their Features and Quality scores. Proucts are tracked by group (lot) as they are held in inventory by the Retail Business.
  • Read more about Product Quality and Features
  • Adding Research and Development and Manufacturing Stations may increase the value of the products you manufacture and the value of your Operating Business.
  • You have the option of investing in Efficiency Upgrades.  Efficiency Upgrades increase the number of products that can be manufactured in a production order.
  • Once you have an inventory of products, you can sell them directly to Retail Businesses or on the Open Market. See Buying and Selling Product for details.
  • There are many other businesses manufacturing products similar to yours. These are your competitors. To be successful, you should try to differentiate your products with some combination of the following:
    • Features - as described above.
    • Quality - as described above.
    • Price - You cannot control the price at which Retailers will sell your product to virtual consumers, but you can influence it by the price you charge Retailers to buy the product from you. For example, if you charge a Retailer a high price for your product, they will have to sell the product at a higher price in order to make a profit. If you charge a Retailer a low price for your product, the Retailer will have greater flexibility to charge a low or high price to consumers.
    • Brand - see Brand for details.
  • The key to running a successful Manufacturing Business is to manufacture as many products as you can sell and to do so at the most profitable price. Some businesses will try to be low volume, high price providers, while others may be high volume, low price. Try to establish relationships with Retailers so that you always have one or more businesses ready to buy your inventory. Remember, Retailers need product from Manufacturers, otherwise they have nothing to sell.

↑ Back to top

Retail Business

  • Retail Businesses purchase products from Manufacturing Businesses and sell them to virtual consumers.
  • The number of consumers and their demographics and psychographics vary by country and region. You can only attract customers from within the country where your Retail Business is located.
  • There are three actions you need to make when retailing product:
    • Buy product directly from Manufacturing Businesses or on the Open Market. Without product, you have nothing to sell. See Buying and Selling Product for details.
    • Invest in Signage and/or Service to increase visibility and goodwill for your business. The more you invest, the greater the result.
    • Invest in Salespeople to increase the number of customers that can be served. The more Salespeople, the more customers that can be served.
  • Add Signage to increase the visibility of your business. Add Service to increase the goodwill customers have towards your business. Your Signage and Service are compared to other Retail businesses in the same country at that same hour GT and will influence sales to virtual consumers based on their psychographics. Signage and Service may have one-time Setup Costs associated with adding them to your business. Once Signage and/or Service are added, you can turn them OFF or ON at any time at no additional cost. There may also be a Cost Per Day that is incurred while the option is ON. Note that visibility and goodwill are not the same as Brand.
  • Add Salespeople to increase the Selling Capacity of your business. Adding a Salesperson may have a one-time Operations and Hiring Cost. Once a Salesperson is hired, you can turn them OFF or ON at any time at no additional cost. A Salesperson may also have a Cost Per Day for wages and related costs that is incurred while the Salesperson is ON.
  • There may be many other Retail Businesses in your region trying to sell to the same customers. These are your competitors. To be successful, you should try to differentiate your business with some combination of the following:
    • Product Selection - Products vary by Features, Quality, and Brand.
    • Price
    • Brand - see Brand for details.
    • Signage (visibility) and Service (goodwill) - see above for details.
  • Products are assigned a score for Features and a score for Quality. The Features score is determined by the R&D Stations turned ON during the manufacturing of the products. The Quality score is determined by the Manufacturing Stations turned ON during the the manufacturing of the products. The Features and Quality scores are then adjusted based on the average of the total products a Manufacturing Business has in inventory (including inventory currently listed on the Open Market and inventory that is sold but not yet shipped).
  • When products are sold by a Manufacturing Business to a Retail Business, the group (or lot) of cars sold at that time will keep their Features and Quality scores. Proucts are tracked by group (lot) as they are held in inventory by the Retail Business.
  • Read more about Product Quality and Features
  • Retail businesses have a Maximum Storage Capacity that determines the number of products that can be held in inventory at any one time. New product inventory cannot be purchased if it will exceed the Maximum Storage Capacity.
  • It may happen that you have a quantity of products on order and being shipped that, upon delivery, will exceed the Maximum Storage Capacity. If new product inventory arrives that exceeds the Maximum Storage Capacity, a one-time Off-Site Storage Fee will be charged on each product that exceeds the Maximum Storage Capacity. Similarly, some types of products will have a Maximum Inventory Allocation with an Excess Inventory Fee.
  • To avoid the Off-Site Storage Fee and Excess Inventory Fee, you may purchase Efficiency Upgrades to increase the Maximum Storage Capacity and Maximum Inventory Allocation, respectively.
  • The key to running a successful Retail Business is to buy and sell as many products as you can at the most profitable price. It’s important to understand the needs of virtual consumers in your region so that you can find the best combination of product Features, Quality, Brand, and Price. Consumer behavior varies by region. Also, try to establish relationships with Manufacturing Businesses so that you always have a steady flow of affordable product inventory.

↑ Back to top

Law Firm

  • Law Firms provide legal services to other businesses.
  • A Law Firm can only serve Holding Companies that are in the same country in which the Law Firm is located. If a Holding Company wants to hire a Law Firm, but there are none located in the same country, the Holding Company will be allowed to hire a Law Firm located anywhere in the world.
  • The following services can be provided:
    • Trademark Registration
      Register Trademarks on behalf of other Holding Companies. See Trademarks for details.
    • Dispute Mediation
      When players have disputes between them that they cannot settle on their own, a Law Firm can be hired to mediate the dispute by acting on behalf of one or both players.
    • File Lawsuit
      A player can hire a Law Firm to file a lawsuit against another player. Law Firms must present evidence to support their clients’ cases with the GoVenture World Court. Lawsuits are adjudicated by GoVenture World administrators or other individuals assigned by GoVenture World administrators. While GoVenture World does not have written laws (other than the Terms of Use), the general principals of international law, binding agreements, and fairness are followed.
    • Defend Lawsuit
      A player (Holding Company) that is sued must hire a Law Firm to represent them in their defense. Players cannot represent themselves in a lawsuit. A Law Firm cannot represent both parties in a lawsuit.
    • Escrow
      When money and goods or services need to be transferred between players, a Law Firm may be hired to hold the money in escrow until both parties have executed the terms of their agreement, at which point the Law Firm will release the funds.
    • Bankruptcy
      When a Holding Company runs out of money, a Law Firm must be hired as a trustee to handle the bankruptcy filing, liquidation of assets, and distribution of funds to creditors. See Bankruptcy for more details.
  • Fees charged by a Law Firm are negotiated between players, except Bankruptcy where there is a set fee.
  • A Law Firm cannot represent itself, or both parties in a lawsuit, and should not represent other businesses where there may be a conflict of interest.
  • There may be many other Law Firms in your country trying to sell services to the same customers. These are your competitors. To be successful, you should try to differentiate your business with some combination of the following:
    • Services
    • Price
    • Brand - see Brand for details.
    • Customer Service (responsiveness, professional communications, etc.)
  • The key to running a successful Law Firm is to service as many clients as you can at the most profitable price. Reputation and history of success will be particularly important.

Investment Bank

  • Investment Banks provide financial services to other businesses.
  • An Investment Bank can only serve Holding Companies that are in the same country in which the Investment Bank is located. If a Holding Company wants to hire a Investment Bank, but there are none located in the same country, the Holding Company will be allowed to hire an Investment Bank located anywhere in the world.
  • The following services can be provided:
    • Issue Loans
      Lend money to other players at a negotiated interest rate and amortization schedule.
    • Underwrite Bond Issues
      Holding Companies can raise money by issuing bonds. This is called debt financing. To issue a bond, a Holding Company must hire an Investment Bank to underwrite the bond issue. If an Investment Bank chooses to underwrite a bond issue, the bonds will be made available on the Primary Bond Market for any player to purchase. The Investment Bank will earn a portion of its fee each time a bond unit is sold on the Primary Market (but not the Secondary Market). See Bonds for more details.
    • Underwrite Stock Issues
      Holding Companies can raise money by issuing stocks (or shares). This is called equity financing. To issue stock, a Holding Company must hire an Investment Bank to underwrite the stock issue. If an Investment Bank chooses to underwrite a stock issue, the stocks will be made available on the Primary Stock Market for any player to purchase (but not the Secondary Market). The Investment Bank will earn a portion of its fee each time a share is sold. See Stocks for more details.
    • Manage Mutual Funds and Hedge Funds
      An Investment Bank, through its Holding Company, can purchase stocks and bonds just like any other business. It can also raise money from other players. This allows an Investment Bank to create its own mutual funds or act as a hedge fund and invest on behalf of other players, by conducting due diligence, negotiating investments, and tracking and reporting performance. These tasks are done manually by the player that owns the Investment Bank. See Investment Portfolio for more details.
  • Fees charged by Investment Banks are negotiated between players.
  • An Investment Bank that underwrites a bond or stock issue will have its name associated with that issue. An Investment bank can improve or damage its reputation by the quality of the securities it underwrites. For example, an Investment Bank that mainly underwrites securities issued by Holding Companies that go on to be successful will give other players more confidence in all the securities underwritten by this Investment Bank. This may allow the Investment Bank to charge higher fees as well. Conversely, if an Investment Bank underwrites securities that cause investors to lose money, players are less likely to trust all of the securities underwritten by this Investment Bank.
  • Investment Banks cannot underwrite their own bond or stock issues.
  • There may be many other Investment Banks in your country trying to sell services to the same customers. These are your competitors. To be successful, you should try to differentiate your business with some combination of the following:
    • Services
    • Price
    • Brand - see Brand for details.
    • Customer Service (responsiveness, professional communications, etc.)
  • The key to running a successful Investment Bank is to service as many clients as you can at the most profitable price. Reputation and history of success will be particularly important.

↑ Back to top

Advertising Agency

  • Advertising Agencies provide marketing services to other businesses.
  • An Advertising Agency can only serve Holding Companies that are in the same country in which the Advertising Agency is located. If a Holding Company wants to hire an Advertising Agency, but there are none located in the same country, the Holding Company will be allowed to hire an Advertising Agency located anywhere in the world.
  • The following services can be provided:
    • Direct Mail Campaign
      Send in-game messages to other players to promote a client's products, services, brand, or more. This is accomplished by purchasing a mailing list, writing a text message, and scheduling it to be sent.
    • Advertising Campaign
      Display advertisements to promote a client's products, services, brand, or more. See Advertising for details.
    • Consulting and Research
      Advertising Agencies may have experience, skills, and market data that motivates other players to hire them for consulting services.
  • Fees charged by Advertising Agencies are negotiated between players.
  • Holding Companies can do their own marketing campaigns, so hiring an Advertising Agency is optional. However, players may not have the time or skills necessary to strategize and conduct their own effective marketing campaigns, and will sometimes turn to hiring an Advertising Agency to act on their behalf. Advertising Agencies also have the ability to manage multiple clients and campaigns, and to purchase expensive market research reports.
  • There may be many other Advertising Agencies in your country trying to sell services to the same customers. These are your competitors. To be successful, you should try to differentiate your business with some combination of the following:
    • Services
    • Price
    • Brand - see Brand for details.
    • Customer Service (responsiveness, professional communications, etc.)
  • The key to running a successful Advertising Agency is to service as many clients as you can at the most profitable price. Reputation and history of success will be particularly important.

↑ Back to top

Computer-Run Businesses

A small number of businesses of all types are run by the computer. Computer-run businesses are used in GoVenture World to:

  • Keep the gameplay active.
  • Ease new players into the game by buying and selling products and services so that new or shy players are not forced to interact with other players before they are emotionally ready to do so.

Computer-run businesses are designed to be somewhat competitive but easily beaten by human-run businesses. As more human-run businesses are active in GoVenture World, fewer computer-run businesses will be needed.

↑ Back to top

Business Costs

  • Operating Costs
    Operating costs are the amount of g money that you have to pay to operate your business. Operating a business in some countries is less expensive than in others.
  • Shipping Costs
    Shipping costs are influenced by the distance from where a product is manufactured to where it is shipped to be sold. The greater the distance, the higher the shipping costs will be.
  • Import Duties
    Import duties are taxes charged by a country when you import a product into that country. Import duties increase the cost of doing business in a particular country.

↑ Back to top

Buying and Selling Product

There are two ways to buy and sell product:

  • Directly between businesses
    Retail and Manufacturing Businesses can negotiate buy and sell agreements between them at any time. If you are a Retailer, make an offer to buy. If you are a Manufacturer, make an offer to sell. Try to negotiate for the best deal.
  • Open Market
    The Open Market is a marketplace where Manufacturers can post product inventory to sell at a set price. Prices are set by the seller so there are no negotiations.

Manufacturers cannot buy products, they can only sell. Retailers can only sell products to virtual consumers.

When selling product you have to set a selling price. To determine the best selling price you have to consider the amount of profit that you need to cover the cost of the product plus operate your business.

In business, there are two common methods for setting price: Cost-plus pricing and Market pricing.

  • Cost-plus pricing means determining all the costs to make and sell your product and choosing a price that is a set amount above this amount.
  • Market pricing means determining what consumers are willing to pay for your product and setting the price to this amount. Determining what consumers will pay for your product can be complicated as it is influenced by product features, product quality, brand, market demand for the product, competition, and the economic strength of the country in which you are selling.

Consumers generally prefer lower-priced products. However, some consumers are willing to pay more for products that match their desired combination of features, quality, and brand.

Note that while some consumers may be willing to pay a higher price for a product, be aware that if the price is unreasonably high, consumers will choose not to buy. As you continue to increase your price beyond a certain threshold, sales will slow as fewer and fewer consumers will purchase. If your price is above a maximum-price threshold, no sales will be made.

Discovering the most profitable price for your business requires experience and experimentation.

↑ Back to top

Shipping Product

  • When a Manufacturer sells product to a Retailer, or a Retailer buys product from a Manufacturer (directly or on the Open Market), arrangements have to be made for shipping the product and making or accepting the payment.
  • A Manufacturer must use PURCHASE ORDERS to send product to the Retailer.  The Purchase Orders list shows all orders that have been received.  A Purchase Order remains open until all product units have been shipped to the buyer.
  • The sale of services works the same way, but there is no shipping of product.

↑ Back to top

Purchase Orders

  • A PURCHASE ORDER is a document issued by a BUYER that requests a product or service from a SELLER at a set price.
  • Once a BUY or SELL AGREEMENT is accepted by a buyer or a seller, a Purchase Order is automatically issued.
  • A Purchase order prompts a seller to deliver the product or service.

↑ Back to top

Invoices for Payment

  • An INVOICE is a document issued by a SELLER that requests payment from a BUYER who has purchased products or services.
  • Once a BUY or SELL AGREEMENT is accepted by a buyer or a seller, an Invoice is automatically issued by the seller to the buyer. Invoices can be viewed under FINANCE > Invoices and Loans
  • The buyer can make payments on the Invoice based upon the deal negotiated between the buyer and seller. Normally, once the product or service has been delivered in full, the buyer will issue a payment in full to the seller using the Invoice. However, the buyer and seller may negotiate other terms, such as one or more partial payments before a product or service is fully delivered.

↑ Back to top

Market Demand

Market demand is the amount of money that consumers spend to purchase products from retail businesses. Market demand varies by country.

Example:

Suppose Spain has a market demand for automobiles of g100,000. This means that (simulated) consumers in Spain will purchase up to g100,000 of automobiles each and every year.

 

  • Some countries have much higher market demand than others. The market demand in every country in the world increases as more businesses are started in GoVenture World.
  • The proportional market demand by country in GoVenture World is designed to be similar to the real world. For example, if the United States comprises 24% of the global economy in the real world, then this will be similar in GoVenture World. However, in order to help with gameplay, all countries have a minimum market demand available to support at least one business.

↑ Back to top

Virtual Consumers

In GoVenture World, consumers are simulated (not real) people that purchase products from retail businesses.

  • Consumers have different profiles, which identify the factors that influence their purchase decisions.
  • Consumers may be influenced by price, marketing, brand, features, quality, or some combination of all of these factors. Use market research to discover this information.

Manufacturing Businesses produce and sell products to Retail Businesses. Retail Businesses sell products to virtual consumers. Virtual consumers are simulated by GoVenture World. Virtual consumers decide which products they are going to purchase based upon:

  • Product Type
    Cars, clothes, food, etc.
  • Price
    Consumers generally prefer lower-priced products. However, some consumers are willing to pay more for products that match their desired combination of features, quality, and brand. Note that while some consumers may be willing to pay a higher price for a product, be aware that if the price is unreasonably high, consumers will choose not to buy.
  • Features
    Attributes of the product. Consumers generally prefer products with more features. However, only some consumers may be willing to pay more for such products. See Product Quality and Features for more details.
  • Quality
    Durability and reliability of the product. Consumers generally prefer products of higher quality. However, only some consumers may be willing to pay more for such products. See Product Quality and Features for more details.
  • Brand
    A combination of the Brand Equity of the Manufacturing Business that produced the product and the Retail Business that is selling it. Consumers generally prefer products with a stronger brand. However, only some consumers may be willing to pay more for such products. See Brand for more details.
  • Signage and Service
    Signage increases the visibility of a business. Service increases the goodwill consumers have towards a business. The Signage and Service of all Retail businesses in the same country are compared each hour GT and the result influences sales to virtual consumers. The comparison is based on the daily cost GT of the Signage or Service turned ON. See Retail Business for details.

Various consumers assign different levels of concern to each of the above attributes. For example, some consumers are very price conscious and will choose the lowest priced product, regardless of features, quality, or brand.

Some consumers are brand conscious and will purchase leading brands regardless of price. While other consumers have a combination of concern with price, features, quality, and brand. These are called consumer psychographics. Consumer psychographics vary in GoVenture World by country.

Understanding consumer psychographics is necessary for business success. For example, spending extra money to produce a product with improved features may not be a good business decision if there are few consumers concerned with features.

Consumer demographics identify characteristics of consumers, such as location, age, race, income, and other statistics. While consumer psychographics identify how consumers think, consumer demographics identify where they are and what they may be able to afford. Consumer groups are collections of consumers that share similar psychographics and demographics.

↑ Back to top

Product Quality and Features

When products are manufactured they can be produced with a certain set of product Features and manufacturing Quality.

  • Features refer to the attributes or characteristics of a product. For example, a car might have safety, fuel mileage, and styling as Features. A soft drink might have taste, health benefits, and packaging. In GoVenture World, for simplicity, Features are bundled together, and not described separately as these aforementioned examples. A product with more Features costs more to produce. Some virtual consumers seek out products with more Features and may be willing to pay more for them.
  • Quality refers to how durable and reliable a product is. It costs more to produce a higher Quality product. Some virtual consumers seek out higher Quality products and may be willing to pay more for them. Higher Quality products also tend to deliver higher brand loyalty.
  • Products are assigned a score for Features and a score for Quality. The Features score is determined by the R&D Stations turned ON during the manufacturing of the products. The Quality score is determined by the Manufacturing Stations turned ON during the the manufacturing of the products.
  • Features are assigned a score of 0% to 100%, where 100% means the product has the most Features possible and 0% means the least.
  • Quality is assigned a score of 0% to 100%, where 100% means the product has the highest quality possible, and 0% means the lowest. Note that 0% quality does not mean a product has bad quality and will fail; it only means it has the lowest quality in comparison to higher-quality products.
  • A group of products will maintain the same scores for Features and Quality from the point of manufacturing to retail to consumer. However, if a Manufacturing Business makes a group of products with one set of scores for Features and Quality and then makes another group of products with different scores for Features and Quality, and intermingles all of these products in the same inventory, then their Features and Quality scores will be averaged when they are posted on the Open Market or shipped to a Retail Business.
    • For example, if a Manufacturing Business has 1 product in inventory and it has 0% Features, and another product is manufactured at 100%, then both products will be set to
      50% = (100% + 0%) / 2
    • Another example:  If 3 products have 100% Quality and 1 product has 0% Quality, then all 4 products will be assigned a Quality score of 75% = 300% / 4 ... but this only happens if all 4 products are held in inventory at the same time by a Manufacturing Business. If the first 3 products with 100% Quality are immediately shipped before the 1 product with 0% Quality is manufactured, then the 3 products will retain their 100% Quality score with the new product will be 0%.
    • For a Manufacturing Business, the Features and Quality averages applied to products in inventory includes all products on hand in inventory, and excludes products reserved on the Open Market and products that have been shipped. Products reserved on the Open Market will not change in Features and Quality unless they are delisted from the Open Market, at which point the averaging is recalculated for those delisted products along with all products currently on hand in inventory.
    • For a Retail Business, the Features and Quality averages are applied to all products on hand in inventory as well as products that have been shipped and are currently in transit to the Retail Business.

Features and Quality are two ways to differentiate a product from competing products (other ways are Brand and Price).  Access market research to discover the various consumer psychographics in GoVenture World to help you determine what types of products consumers want to buy.

Back to top

Brand

Brand Equity represents the Brand Awareness and Brand Loyalty you have created for your business.

  • Brand Awareness is how well-known your brand is versus the competition. It can be improved with advertising, sales, and reputation.
  • Brand Loyalty is the likelihood that a customer who has already experienced your product will purchase it again. It can be improved by getting repeat or new customers to purchase your product, with the hope that they will have a positive experience with it. Customer experience is determined by product quality.

Each individual business has its own Brand Equity that is continually updated. Your Holding Company also has its own Brand Equity. A higher Brand Equity will attract more customers to your business. To improve Brand Equity:

  • Sell more products or services
  • Buy advertising
  • Improve your reputation rating
  • Sell products of higher quality

Note that advertising will improve the Brand Awareness of your business with other players in GoVenture World (because they may see your ads) and with virtual consumers (who cannot read the message in your ads, but who will be affected by the ad being run).

↑ Back to top

Advertising

Businesses can run advertisements (ads) to increase their brand awareness. Ads are displayed in the smartphone. Ads are visible to all players at the same time. They cannot be turned off because they are part of the game. To run an ad, you must purchase a spot.

  • Spots are time segments when ads will appear. For example, 1:00PM-2:00PM RT.
  • You may purchase one or more spots by bidding on them. The highest bidder will win the spot.
  • Once you win a spot, you can design and assign an ad to the spot. You will have several days to create and assign your ad before it will run.
  • Your ad will run for the entire duration of the spot. It might be cycled with other GoVenture World game or sponsor ads, but it will not be cycled with other player ads. Player ads will only run in spots that they have won.
  • Buy spots when you think your target viewer will be playing GoVenture World (if they are not playing the game, they cannot see your ad). For example, if you want players in North America to see your ad, you probably should not buy a spot at 3:00 AM EDT, since most people are sleeping. But that time might be good for players in Asia where it is the afternoon.
  • Running an ad will also improve your Brand Awareness with virtual consumers. Even though virtual consumers cannot read the ad, it will still have a positive effect on them.

Players can only run ads that promote activity related to GoVenture World. Ads that promote anything else will be promptly removed and could risk having your account suspended or cancelled.

↑ Back to top

Trademarks

Holding Companies can trademark their names. Trademarking your name protects you from others who may want to take advantage of your business success. For example, let’s say you spend much time and money building up a strong name brand in GoVenture World called “Ford”. You would not want another player to create a Holding Company with the name "Fordd" or “Fords” as that might confuse other players into thinking that is your business. To avoid this from happening, you can hire a Lawyer to register your Holding Company name as a Trademark.

  • A lawyer will charge you a fee for his service and to cover the Trademark Registration fee.
  • Once you and the lawyer agree to an engagement, the lawyer will submit a Trademark Registration Form.
  • The Trademark Registration Form will be reviewed by the GoVenture World Trademark Office, which is managed by GoVenture World administrators or other individuals assigned by GoVenture World administrators. The review may take several days.
  • Your lawyer will be notified if the registration is successful or not. If successful, your Trademark will appear as Registered.
  • There are no refunds for unsuccessful registrations so be sure to hire a lawyer who will provide good service.

If you have a Registered Trademark and believe another player has infringed on your Trademark, you might ask the player to change his Holding Company name or pay you a fee to use your Trademark. The infringing party may or may not comply with your terms. If they do not, you may have to hire a lawyer to mediate the dispute or sue them. Keep the following in mind:

  • Legally determining whether or not an infringement has occurred is ultimately up to the GoVenture World Courts to decide, if the case goes to court.
  • You must Trademark your name before another player uses a similar name, otherwise it may not be possible to register your Trademark.
  • Individual business names cannot be trademarked. Only Holding Company Names can (which is alright because your Holding Company name is a prefix to every business name).

↑ Back to top

World Map

GoVenture World is made up of countries that closely match the real world.

  • Every business must choose a location on the world map. The location of a Holding Company is considered its headquarters. Operating businesses owned by a Holding Company can be located in different regions of the world.
  • Each country has its own income tax and duties set by the government. And, each country has its own cost of raw materials, general business costs, and consumer buying power
  • Consumer demographics and psychographics vary by country.
  • Manufacturing Businesses can sell products to Retail Businesses anywhere in the world. A Retail Businesses can only sell products to virtual consumers that are in the same country in which the Retail Business is located.
  • A Law Firm, Ad Agency, and Investment Bank can only serve other businesses in the same country in which it is located. However, if there are too few such companies in the same country to choose from, then the choice expands to neighboring countries within a certain physical distance. For example, if there are no Law Firms in a country to hire, a player may be allowed to hire a Law Firm in a neighboring country that is up to 1,000 km away (this distance is just an example, as the exact distance may vary).

↑ Back to top

Loans

  • A loan is when a Holding Company borrows money from another Holding Company.
  • In return for loaning the money, the borrower repays the lender the principal of the loan plus interest over a specified period of time.
  • Players can loan each other money (through their Holding Companies) at any time and at any terms negotiated between them.
  • Investment Banks are in the business of loaning money. Players should consider requesting loans from Investment Banks prior to approaching other Holding Companies for loans.
  • If a loan is not repaid as scheduled and the borrower and lender cannot agree to new terms, a lawyer may need to be hired to mediate the dispute or file a lawsuit.
  • Loaning money is risky. If a borrower goes bankrupt, the lender may not be able to recover the loan principal and interest.

↑ Back to top

Bonds

  • Holding Companies can issue bonds to raise money. Bonds are similar to loans, except instead of borrowing all the money from one business, the money is borrowed from any number of businesses buying the bonds.
  • Bonds have a Face Value of g1,000. This represents the principal amount of money to be borrowed when the bond is purchased by the bond holder and paid back by the issuer on the Maturity Date. All new bonds are issued at a price of g1,000. When issuing a bond, g1,000 times the number of units issued will determine the total amount of money that can be borrowed. For example, g1,000 x 50 units will raise up to g50,000.
  • Coupon Rate is the interest paid by the issuer to the bond holder once every year (GT). The Coupon Rate is set by the business issuing the bond. Coupon Interest is paid automatically when due (unless the bond issuer does not have enough cash).
  • Maturity Date is the date (GT) on which the Face Value will be paid by the issuer to the bond holder.
  • To issue a bond, the bond issuer (Holding Company) has to hire an Investment Bank to underwrite the bond. The Investment Bank will charge a fee for the service.
  • When a bond is issued and underwritten, it immediately gets posted on the Primary Bond Market. Any player can choose to purchase bonds from the Primary Bond Market. When a bond is purchased from the Primary Bond Market, the Face Value gets paid to the bond issuer, minus the Investment Bank fee.
  • There is no guarantee that a bond that is issued will actually be purchased by other players. Players will determine whether or not they wish to purchase a bond. For example, a Holding Company may issue 50 bonds at g1,000 each, but perhaps only 20 of the 50 bonds will actually be purchased. If this happens, the Holding Company will only receive 20 x g1,000 = g20,000 in proceeds from the sale. Some marketing may be required to create demand.
  • Players that purchase bonds and later wish to sell them can do so by posting the bonds with the asking price on the Secondary Bond Market. The money that is paid by the buyer to purchase a bond from the Secondary Bond Market goes to the seller of the bond (not to the issuer or the Investment Bank).
  • The asking (selling) price of a bond posted on the Secondary Bond Market can be between g1 and a maximum price. The maximum price is based on the yield of the bond. The yield is the total cash value of the bond from the time in which it is posted for sale to the date of maturity. This includes the Face Value plus all the Coupon Interest that is expected to be paid (excludes any Coupon Interest that was already paid). Note that if a bond remains unsold on the Secondary Bond Market for a period of time, it is possible that its maximum price will be exceeded because one or more Coupon Interest payments may have been made, thereby reducing its yield. Players should always assess the current value of a bond before making a purchase.
  • Purchasing bonds is risky. If the bond issuer goes bankrupt, the lender may not be able to recover the bond face value and interest.
  • There may be bonds issued by GoVenture World that players can purchase and trade. These bonds are not related to a Holding Company. Instead, they are managed by GoVenture World administrators to help keep gameplay more active.

↑ Back to top

Stocks

  • Holding Companies can issue stock (shares) to raise money. Unlike loans or bonds, stock represents a percentage of ownership in a company and is called equity financing.
  • All Holding Companies start with 1,000,000 shares priced at g1 per share for a total market capitalization (value) of g1,000,000.
  • A Holding Company is considered a private company until it offers its shares for sale, at which point it becomes publicly traded. Once publicly traded, more financial information about the Holding Company is available to be viewed by other players on its website.
  • A Holding Company will have its share price listed on the Stock Market once the player achieves a certain amount of BXP. Once this achievement is reached, the Holding Company can also issue new shares to raise money. When new shares are issued, other players can choose to buy, and later trade, those shares.
  • Shares are issued at a price set by the issuing Holding Company. When issuing stock, the number of shares issued will determine the total amount of money that can be raised. For example, if 50,000 shares are issued at g1 per share, up to g50,000 can be raised. Note that the share price set by an issuer has to be within a certain minimum and maximum value. This is done to prevent stock manipulation related to under or over valuing a stock. The selling price of the shares has to be plus or minus 25% of the Total Equity of the Holding Company issuing the stock (as shown on the Balance Sheet). This is calculated at the time of the new share issue. If a Holding Company has zero or negative Total Equity, the maximum and minimum price limits will be based upon a Total Equity of g100,000.
  • A player (Holding Company), on the same day RT, cannot purchase more than 10% of the total new shares issued by a Holding Company.  This excludes the founding shares. For example, if a Holding Company starts with 1,000,000 founding shares and then does two share issues of 1,000 and 2,000 new shares and also cancels 100 shares, the total shares issued is 1,002,900. A player can only purchase up to 10% (290) shares per day RT of this stock. This restriction is in place to prevent stock manipulation while also allowing more players the opportunity to purchase a stock.
  • No more than 50% of a Holding Company’s shares can be sold to other players. (This assures that the player that owns the Holding Company will always maintain control of the company.) For example, if a Holding Company, on startup, has 1,000,000 shares issued and outstanding, then it can issue and sell up to a maximum of 1,000,000 more shares, resulting in a total of 2,000,000 shares issued and outstanding.
  • Stock that is issued is full-voting class-A common shares. People that purchase stock become shareholders of the issuing Holding Company. Their ownership is calculated by dividing the number of shares owned by the total number of shares issued and outstanding by the Holding Company. For example, if a Holding Company has 1,000,000 shares and then issues 100,000 new shares for a total number of shares issued and outstanding at 1,100,000 and you buy all the new share issue, your ownership percentage will be 100,000 / 1,100,000 x 100% = 9%.
  • To issue stock, the stock issuer (Holding Company) has to choose a unique stock symbol (up to 4 alpha-numeric characters) and hire an Investment Bank to underwrite the stock issue. The Investment Bank will charge a fee for the service.
  • When a stock is issued and underwritten, it immediately gets posted on the Primary Stock Market. This is considered an Initial Public Offering (IPO). Any player can choose to purchase stocks from the Primary Stock Market. When a share is purchased from the Primary Stock Market, the share price gets paid to the stock issuer, minus the Investment Bank fee.
  • There is no guarantee that a stock that is issued will actually be purchased by other players. Players will determine whether or not they wish to purchase a stock. Some marketing may be required to create demand.
  • Players that purchase stock and later wish to sell the shares can do so by posting the shares with asking price on the Secondary Stock Market. The money that is paid by the buyer to purchase a share from the Secondary Stock Market goes to the seller of the share (not to the issuer or the Investment Bank). Note that the share price set by a seller has to be within a certain minimum and maximum value. This is done to prevent stock manipulation related to under or over valuing a stock. The selling price of the shares has to be plus or minus 25% of the Total Equity of the Holding Company (as shown on the Balance Sheet) that the stock represents. This is calculated as of the time the share is posted for sale by the seller. If a Holding Company has zero or negative Total Equity, the maximum and minimum price limits will be based upon a Total Equity of g100,000.
  • Stock is secured on the assets of a Holding Company. All creditors have equal standing with respect to creditor payouts on debt, but shareholders have secondary security after all debt is fully repaid.
  • Purchasing stock is risky. If the stock issuer goes bankrupt, the shareholder may not be able to recover the value of the stock.
  • There may be stocks issued by GoVenture World that players can purchase and trade. These stocks are not related to a Holding Company. Instead, they are managed by GoVenture World administrators to help keep gameplay more active.

↑ Back to top

Investment Portfolio

  • Players, through their Holding Companies, can build their own investment portfolios by buying and selling stocks and bonds.
  • Stocks and bonds can be purchased from Primary or Secondary markets.
  • Stocks and bonds can be sold on Secondary markets (Primary markets are only for new issues).

↑ Back to top

Lawsuits

  • In the normal course of doing business, players will have disagreements and miscommunication. And, in some cases, there may be activity, such as fraud, embezzlement, and other white-collar crimes that happen in the business world.
  • Players can attempt to settled disputes on their own, or they may hire a lawyer to help mediate the dispute. If mediation fails, the final recourse is to hire a lawyer to file a lawsuit.
  • Only lawyers can file and defend lawsuits.
  • Suits are settled by the GoVenture World Court. GoVenture World Court is comprised of judges who are GoVenture World administrators and other specially-appointed people.
  • Lawyers collect and prepare evidence to support their cases and then send this evidence to the GoVenture World Court at the same time the lawsuit is filed. Evidence can be collected from in-game messaging, communications, and witnesses. Lawyers do not have special access to any of this information and can only be granted access by other players who choose to manually share such information.
  • The GoVenture World Court will review the evidence presented and may request additional information from the parties. Once the GoVenture World Court has sufficient information to make a ruling (or has deemed that the lawyers have provided all the information they can or are willing to provide), a verdict will be declared.
  • Players must adhere to the Court's ruling within a reasonable period of time, or otherwise face additional lawsuits or direct action by the GoVenture World Court.
  • The GoVenture World Court only communicates with the lawyers in the case. It is the lawyers’ responsibility to keep their clients informed.
  • All lawsuits are public. Evidence is not posted for public view, but the litigants, charges, and verdict are made available in public records for all players in GoVenture World to view. Lawsuits can negatively impact the reputation of a business, so it is usually best to attempt mediation whenever possible in order to keep the conflict private.
  • To protect yourself from crime and have sufficient evidence in case of a lawsuit, it is best to use the in-game transaction systems when making deals, and to include descriptive notes with every transaction.
  • Players can sue other players for any reason whatsoever. However, frivolous lawsuits, which lack legal merit and have little chance of being won, should be avoided because it will cost both players money, and the player filing the lawsuit (the plaintiff) could be countersued by the defendant for legal fees, court costs, and abuse of process.
  • Important Note: While some virtual crimes are allowed to be perpetrated as part of the GoVenture World gameplay, activity that undermines the gameplay or violates the GoVenture World Terms of Use and related policies will not be tolerated.

↑ Back to top

Government, Taxes and Duties

Each country in GoVenture World has its own government that sets taxes and duties. The location of your Holding Company headquarters determines which government policies apply to your business.

  • Income Tax is payable by a Holding Company to the government based on a percentage of profit in a given period (usually one year in GoVenture Time – GT).
  • Import Duties are taxes applied to goods being imported into a country. Duties are automatically collected by the government at the time the transaction is made.
  • If you are not happy with the rate of Import Duties, you can lobby government to change them. If enough players in a given country lobby government, a tipping point will be reached at which point the government will change the rate.
  • If you are a retail business importing products from other countries, low Import Duties will be beneficial for you. If you are a manufacturer, low import duties in countries to which you export could be beneficial, but higher Import Duties in your own country may also help you deter competition. Care should be taken when lobbying government to change Import Duties because players in other countries may try to do the same in order to counter the effect of such changes.

↑ Back to top

Opening and Closing a Business

  • When you first join GoVenture World, you are provided enough money to open one new retail or manufacturing business.
  • To open additional businesses, you must have enough money to fund the startup costs of a new business or to purchase an existing business from another player. See Raising Money for ways to get new funds.
  • You may close an Operating Business at any time. Closing an Operating Business means shutting down the Operating Business without selling it or having it go bankrupt. You will continue to own the Operating Business.
  • While an Operating Business is closed, it will continue to incur some costs to maintain its property and assets.
  • A closed Operating Business cannot generate revenue. All product inventory will be discarded, so it is best to sell your inventory before closing.
  • Accounts Receivable, Accounts payable, and debts will still be associated with the Operating Business and the related Holding Company.
  • Your Operating Business will be labeled as closed and this will be recorded in your Holding Company history. You may reopen a closed Operating Business at any time for a fee.

↑ Back to top

Bankruptcy and Line of Credit

  • Every Holding Company is provided a Line of Credit from the GoVenture World Bank. The Line of Credit is made available to give players time to raise money in order to avoid bankruptcy.
  • A Holding Company can draw down on the Line of Credit when it runs out of cash and owes money to GoVenture World.  A Holding Company cannot draw down on the Line of Credit to pay money owed to other Holding Companies or players.
  • A Holding Company owes money to GoVenture World for duties, taxes, operating expenses, brokerage fees, and other such costs and fees that are incurred while playing. When a Holding Company has no cash available to pay GoVenture World, money is automatically drawn down from the Line of Credit and paid to GoVenture World.  When the Holding Company has cash available, the money is automatically withdrawn and paid to GoVenture World Bank to cover the money owed on the Line of Credit.
  • The outstanding balance owing on a Line of Credit incurs interest at 30% per year, compounded monthly. This high interest rate is intended to motivate players to raise money using other options.
  • The transaction history and maximum amount of the Line of Credit can be seen under
    FINANCE > INVOICES and LOANS

NOTE: Current gameplay has been changed so that a Holding Company will not be forced into bankruptcy and cannot file for bankruptcy. The Holding Company will continue to receive a Line of Credit to avoid bankruptcy. The five bullets below do not apply to current gameplay but remain in this User Guide in case of future changes.

  • If the maximum amount of the Line of Credit is reached and more money is owed to GoVenture World, the Holding Company will be forced into bankruptcy.
  • When a Holding Company runs out of money, it will go bankrupt. A player can declare bankruptcy at any time. Note that bankruptcy applies to the Holding Company and all businesses and assets it owns.
  • To declare bankruptcy, a Law Firm must be hired as a trustee to handle the bankruptcy filing, liquidation of assets, and distribution of funds to creditors. The trustee takes over the Holding Company and liquidates it. Funds are distributed to creditors based on their priority. Unless there is some other legal arrangement in effect, payment priority is as follows: trustee legal fees, vendors, debt holders, shareholders.
  • A bankruptcy is recorded in your public history forever. While some people may consider a bankruptcy a failure, others may consider it a valuable learning experience that they can now apply towards making their next venture successful.
  • Upon declaring bankruptcy, you will be provided enough cash to start a new Holding Company.

↑ Back to top

Raising Money

Raising money gives you the ability to do many interesting activities. There are several ways to raise money:

  • Generate profit from business operations
  • Secure a loan from another player or an Investment Bank
  • Issue a bond
  • Issue stock
  • Generate capital gains (profit) through the sale of third party stocks and bonds
  • Sell a business
  • Buy g money from the GoVenture World Marketplace

Websites

  • Every Holding Company has its own Website that other players can view.
  • A Website displays information about the Holding Company, its Operating Businesses, history, reputation, and other data. Confidential business information is not shown, unless you choose to display it.
  • You can post news, comments, and updates on your own Website.
  • Players can post comments on each other’s Websites.
  • Players are encouraged to create their own Websites, videos, and other online content outside of GoVenture World as well. This might demonstrate your commitment to playing GoVenture World and thereby motivate other players to want to do business with you.

Challenges

  • Challenges are short games and activities that you can play to earn Business Experience Points (bxp), g money, and the wisdom to be successful in business and life.
  • You must fully complete a Challenge to earn the rewards.
  • You can view Challenges you have started, completed, and missed.
  • Some Challenges can be completed on a computer, tablet, or smartphone, while others can only be done on a desktop computer.
  • New Challenges are added to GoVenture World every few days or weeks.
  • Challenges may expire on a certain date, so be sure to complete them on time.

Minigames

  • Minigames are available to play for fun and learning.
  • Minigames can be quickly launched and played for short periods of time.
  • Your performance results in a minigame may contribute to your overall GoVenture World success. For example, playing a manufacturing mini game may allow you to quickly add product inventory to one of your businesses (rather than waiting the hours or days needed to manufacture products in the normal game). Playing a retail minigame may increase your sales revenue immediately.
  • GoVenture Time is abbreviated as GT. It is presented in Years and Days.
  • Real World Time is abbreviated as RT. Real World Time is set based on your preferences, which usually means the time zone where you are personally located.
  • Time never stops in GoVenture World. Whether you are logged in playing or not, the GoVenture World clock and economy continues to move forward.
  • GoVenture Time advances approximately 12 times faster than in the real world.
  • One year in GoVenture World takes one month to play in the real world. One day in GoVenture World is 2 hours in the real world. One hour in GoVenture World is 5 minutes in the real world.

Accounting

  • Accounting in GoVenture World is automated. All in-game transactions are recorded and available for you to review in a number of financial statements and reports.
  • You can also use the data in the financial statements and reports to do your own in-depth analysis of your business, by copying and pasting the data into a separate spreadsheet program (Excel, Numbers, etc.).
  • GoVenture World uses accrual accounting. Accrual accounting posts transactions as they happen, which may or may not be at the time cash is exchanged between players. There are many resources on the Internet that you can review to gain a better understanding of accrual versus cash accounting methods.

Communicating with Other Players

  • You can communicate with other players through in-game messaging.
  • There are two types of in-game messages: (1) Regular messages can be sent at any time to any player on any subject; (2) Process Messages are sent based on a specific activity, such as offering to purchase a product, hiring a service provider, etc.
  • Messages include your Holding Company or business name but not any of your personal information. You can remain anonymous as long as you choose to keep your personal information hidden.
  • If you wish to disclose your personal information in order to communicate outside of the game using other methods, such as email, instant messaging, etc. you may do that at your own discretion and risk. Caution should be used when sharing personal information.

Business Experience Points

  • As you play GoVenture World, you will earn Business Experience Points.
  • Business Experience Points are prefixed with an "x", such as "x250". "bxp" is the abbreviation for Business Experience Points.
  • You can earn Business Experience Points when you take positive action. This could be a significant action, like starting a new business or completing a challenge, or a basic action, like reviewing your financial statements.
  • A ribbon will appear each time you earn Business Experience Points.
  • Business Experience Points help build your reputation. They demonstrate your level of activity, knowledge, and skill in GoVenture World and in business in general.
  • You cannot "cash in" or "spend" your Business Experience Points, but a minimum number may be needed to unlock certain features in GoVenture World.  For example, you may not be able to start a new business unless you have a certain number of Business Experience Points.
  • There are many ways to earn Business Experience Points, see if you can find them all!

Level Status

  • When you play GoVenture World, you are assigned a level status.
  • You have a level status based on the amount of Equity (Net Profit) you have accumulated. And, you have a level status based on your number of Business Experience Points.
  • Your Equity level status will level up and down as your net profit fluctuates.
  • Your Business Experience Points level status will generally keep leveling up (not down), since you cannot cash in or spend Business Experience Points.
  • Your level status helps build your reputation. Try to keep leveling up as much as possible.

Reputation

How you interact with other business owners (players) affects your reputation. If you communicate clearly and do business honestly, you will build a positive reputation and more people will want to do business with you.

Players can post their comments (positive or negative) about their experiences doing business with other players on the company websites.

Achievements

  • As you play GoVenture World, you will be given the opportunity to earn many achievements.
  • Achievements are badges that are displayed on your smartphone and website for others to see.
  • The more you try and the more you accomplish the more achievements you will earn.
  • Some achievements are held forever once earned. Others may be held only while you are meeting the required guidelines (such as first in revenue, first in profit, etc).
  • Achievements may also include additional bonuses, such as g money.

Courses

  • Courses are available for players to take at any time.
  • Taking a course improves your knowledge, wisdom, and ability to succeed in GoVenture World and in real life.
  • Courses may be free, or may cost g money, or may cost real money.
  • Taking and successfully completing a course may earn you achievements, experience points, and other benefits.

GoVenture World Marketplace

The GoVenture World Marketplace is the place to go to purchase g money, merchandise, and other products.

Privacy

  • You may play GoVenture World without disclosing your real name and personal information to other players. By default, other players can see your Holding Company name, Operating Business information, and in-game activity, but not your real name or personal information. It’s up to you to decide if you will share your name and personal information with other players. Caution should be taken when sharing personal information.  Note that your real name and personal information is visible to GoVenture World administrators.
  • Even though you may play GoVenture World anonymously with other players, you may not create an anonymous player account. All player accounts must use accurate personal information (required by GoVenture World administrators).
  • You may not create and/or control more than one GoVenture World account.
  • All players must abide by the GoVenture World Terms of Use

Help and Tutorials

  • Extensive help and tutorials are available.
  • You may even earn achievements by using them.

Inactive Players

  • If a player does not play GoVenture World for a long period of time, their account will become inactive.  (The time may vary but will likely be around 10 days RT.)
  • An inactive player will not be visible in the game and cannot earn or lose money.  The player account becomes frozen and helps avoid running out of money and going bankrupt due to inactivity.
  • An inactive account will be automatically reactivated when the player logs back in to GoVenture World.